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Beauty Fest at Braemar Arena – 7/27/2022

July 27, 2022 @ 4:30 pm - 7:30 pm


Shine A Ligh7 is joining forces with the Da Beauty League to host a free, family-friendly event to bring awareness to youth mental health at the Braemar Ice Arena in Edina on Wednesday, July 27. Along with founder Paul Martin will be fellow NHL hockey players and alums as well as local collegiate hockey players.

“We are proud to support Shine A Ligh7 and are excited to have them bring their important cause and family fun event to Da Beauty League” – Ben Hankinson, Da Beauty League

The event, called Beauty Fest, will honor Martin’s Four M’s – mental health, music, movement, and Minnesota – and will take place from 4:30-7:30 p.m. in the Backyard Rink at Braemar Arena. Events will be held in conjunction with Da Beauty League’s three scheduled games at 5, 6:15, and 7:30 p.m. on Wednesday, July 27th.

“We’re grateful to join Da Beauty League and excited to have a presence on July 27th to promote youth mental health and wellness. The importance of providing safe spaces for youth to learn tools to manage and focus on their mental health is evident more than ever.” – Paul Martin, Shine A Ligh7 Foundation

Family, friends, youth teams, and the like can look forward to music, airbrush tattoos, balloons, shoot-the-puck games, and frozen treats. Food trucks will also be on site with food for purchase. Participants will also have a chance to meet Paul Martin and fellow NHL players and alums along with local collegiate hockey players.

Beauty Fest is free and open to the public, but tickets are required for the games. Fans can purchase tickets at and learn more about Martin and his foundation at


July 27, 2022
4:30 pm - 7:30 pm


Shine A Ligh7 Foundation
Da Beauty League


Braemar Arena – Backyard Rink
7501 Ikola Way
Edina, 55439
+ Google Map
(952) 833-9500
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